With 25 years of experience, Alex came to ALC as a New York transplant from his hometown of Rio de Janeiro, Brazil. There, after a stint in the Air Force, he studied to become a groomer under a mentor and eventually opened his own salon, which he ran for 12 years. He has mentored many budding groomers along the way including some of ALC’s own. Alex enjoys photography, travel, surfing, snowboarding and plays in a forró band.
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